Emerging E-commerce Website Design Trends for 2023
Great designs are one of the most powerful and effective methods to attract visitors. A website with an appealing design catches the attention of folks easily and quickly.
In fact,
• More than 60% of folks judge the credibility of businesses based on their website design.
• Most of the folks would stop engaging with the website having poor design.
• Thus, it is important to stay updated with web designing trends as it always changes.
If you want to give a pleasant feel to your eCommerce website design, then hiring the best eCommerce agency in Chennai would be helpful.
Now, here we are discussing the top web design trends in 2023. Let’s have a profound look at it.
Top Web Design Trends for Ecommerce
1. Flat Design
It is a minimalist design used mainly in user experience, as well as interface design. The flat design makes use of flat icons and 2-D shapes, which makes the apps and website responsive. It also increases the website loading speed across diverse screen sizes. This web design focuses more on usability, functionality, and simplicity. Here’s how:
• It makes use of bright colors for sending visual clues.
• It used 2D vector images to show objects instead of realistic images.
• It avoids difficult textures such as gradients or shadows.
The flat design also makes use of simple silhouettes, visual tricks, and sparse elements.
2. Color Theory
Use the website design colors and visual elements as per the emotions of your visitors. When it comes to choosing colors, you can make use of Color Theory. With the color theory, you can control the color layout of designing a theme.
Here are a few colors, which will be trending in the year 2023:
• Luscious red
• Digital Lavender
• Tranquil Blue
• Sundial
• Verdigris
If you want to use the best and right color combinations on your website, then you must know about Color Theory.
3. Accessibility
An accessible website always gives a pleasant user experience to visitors. To make the website accessible, here are some tips:
• Use headings for organizing the content structure and enables the users to navigate easily.
• Add proper alt text in the images so that the users can get a clear picture of what the image is.
• Add descriptive anchor links to provide users context on where the link will take them to.
• Use appropriate colors as per industry standards and the latest trends.
• Optimize your site for voice command and voice search.
4. Hamburger Menus
Burger menus are in high demand when it comes to website navigation design. The demand for burger menus is high due to its capability to moderate the page space to a large extent.
With this, you can cause the real menu to look like a button by using delicate layers and shadows.
5. Interactive Elements
Engaging your customers on your website is essential for the success of your business. Thus, it is necessary to make the website engaging, as well as visually interesting. As of now, several methods are there to make the website more interactive. However, in the year 2023, smart videos and micro-animations are the trends.
With micro-animations, you can provide vital info to your visitors. Moreover, it’s an amazing method to add fun to your website design. One of the simplest methods to use micro-animation is dynamic scrolling. Dynamic scrolling helps you to tell a story to your visitors as they scroll through your website.
On the other hand, video backgrounds can provide life to your website. Videos are an excellent way to tell people about yourself, your services/products, etc.
In fact:
• Videos can enhance the conversion rate by more than 75%.
• Websites having videos will have better Google Ranking.
• Over 80% of folks spend more time on web pages with videos as compared to a page that doesn’t have videos.
Conclusion
Making your website design eye-catching and interactive is essential to take your business to the next level in 2023. To make your web design as per the latest trends, hire the best eCommerce Company in Chennai.
