Improving the local ranking of your business on Google helps you attract a wide range of audience. More than 95% of search engine users make local searches. This indicates that you have to find methods to boost your local ranking on Google. For this, you must have a clear idea of Local SEO. As we are one of the top SEO services in Chennai, we have a great knowledge of local SEO.
Now, do you want to know what is local SEO or are you searching for ways for improving your local ranking? If yes, then in this blog, we are going to explain what is local SEO and how to improve your local ranking on Google.
What is Local SEO?
To understand local SEO, you must have an idea about the local search first. A local search is when the user searches for a local service, business, or product in a specific location. Local SEO is optimizing your website, as well as content to rank within the local searches. It helps you increase your online visibility, credibility and attracts a wide range of traffic.
Ways to Improve Local Ranking on Google
1. Claim the Google Maps Listing
- Claiming your Google Maps listing is one of the vital things to enhance your local ranking. To set up your listing in Google, all you need to provide is the name, category, and location of your business.
- Once you claim the Google Maps Listing, you’ll be able to give several pieces of information about the business. More information you provide in your listing results in an increased chance of ranking high on Google Maps.
- When it comes to claiming your Google Maps Listing, you have to sign up on the Google My Business account.
- Once you set up the account, choose the option- Own this business or claim this business and continue with the procedure for claiming the listing.
2. Consistent Name, Phone Number, and Address
- To rank your business in Google, you need to ensure that all the information you entered in all the platforms where your business is listed is the same.
- It indicates that you have to ensure the name you gave on your Google Maps listing is the same as it is on the website and other listing sites.
3. Add your Business to Google Maps
Your business should appear on Google Maps if you need to improve your local Google ranking. To add your business to Google Maps, follow the below steps:
- Browse Google.com/maps or make use of the Maps app to search for the business name.
- If you see your business in the dropdown menu with location, then it means you have the listing already.
- If you don’t see your business, then choose- add a missing place.
- Now, enter the name, category, and location of your business.
4. Include Photos in the Google Maps Listing
When it comes to Google, uploading photos to your listing would be good. It’s because it indicated that you’re an active listing and it is worth enough to rank you in a good position in the search results.
Additionally, customers also like seeing photos and if they like the photos, then Google will also.
5. Post Constantly Using Google My Business
When it comes to Google My Business, you can publish posts, which will appear in the Google Maps business listing. Regular posting indicates that you’re managing your business listing proactively, which in turn, can improve your ranking. Moreover, constant posting helps the audience to find you easily.
Final Words
When it comes to improving your ranking on Google, you have to spend some time and effort. We hope you are clear about what is local SEO and how to increase your local ranking on Google. However, if you have any queries or looking for expert professionals for this, feel free to reach us. We are the best Seo company in Chennai offering premium-quality SEO services as per the industry standards and customer requirements.
