Need sustained business growth? Then implementing a successful digital marketing strategy is vital. From SEO to paid online advertisements, everything comes under digital marketing. As the best digital marketing company in Chennai, we affirm that the online marketing tools available nowadays help ease the job of brand marketers. But choosing the right tool is crucial.
The importance of selecting the right marketing tool includes:
- Increases visibility & ROI
- Generates quality leads
- Keeps up with changing customer expectations
- Enhancing customer lifetime value, and more
“With the right digital marketing tools, even a small business can compete with the big businesses and drive relevant profits.”
Top 10 Digital Marketing Tools for Small & Medium Businesses
Below are the top 10 digital marketing tools that would help small and medium businesses to excel in their reputation and growth.
1) Google Analytics
Offered by Google, it is an easy-to-use and customizable tool used to track and analyze customer data. With the Google Analytics tool, businesses can find:
- Number of visitors to their website at a particular time
- Keywords most used by web users and the traffic sources
- The quality time people spend on which page of your website
- Demographics, interests of web users, and more
2) Ahrefs
Ahrefs is one of the highest-ranked SEO tools known to capture the search intent of keywords. It can also help to create organic backlinks from an authorized website to your site. Apart from competitive analysis, it also assures whether the existing content on the website is appropriate for Google search and excellence.
Being the best SEO company in Chennai, we use Ahrefs to bring quality traffic to our website.
3) moLotus
moLotus is an innovative mobile video interaction platform that assists business owners and many SEO companies in Chennai in maximizing their revenue and margin with interactive SMS, USSD, callbacks, web links, and more in one SMS. It reaches the customer’s inbox directly and grasps attention.
4) Canva
It is a graphic design feature that can help visualize complex data into a colorful and engaging infographic. Using Canva, SMEs can create visually appealing content in less time as it comes with numerous free templates for social media, eBooks, infographics, and more.
5) BuzzSumo
BuzzSumo is a cloud-based content platform that helps business owners discover the best customer engagement, content, and outreach goals for search engines and social media. It can also help SMEs to find new keywords, customer queries, content success, trending and hot topics or stories, and more.
6) Mailchimp
Mailchimp is an all-in-one, easy-to-use, and affordable email marketing platform. Most of the Ecommerce services company prefer Mailchimp. The other features that come under Mailchimp include:
- Website traffic tracking
- Attractive email templates
- Drip campaign design
- Campaign scheduling
- Several software integrations and more
7) Hotjar
Hotjar reflects the online behaviors and opinions of web users. Hotjar enhances user experience and website performance with visually presentable clicks, taps, scrolling behaviors, and more.
8) Buffer
Buffer is a cross and scheduling platform that allows marketers to share and schedule posts via Twitter, Facebook, LinkedIn, and Pinterest with a click. It also measures the best and worst posts shared based on the post engagement, reach, and post type.
9) Google Trends
Google Trends is a cost-effective analytical tool that helps SMEs to utilize and discover market trends to elevate their business competency.
10) Trello
Trello is a superior tool that is also known as a content planner and content scheduler. It allows SMEs to create and share marketing ideas with their team and colleagues.
Conclusion
These are some of the best tools that will reduce your time for implementation and allow you to focus more on customer retention. Choose the tools wisely and expand your business.
